Clean and natural makeup with skincare elements and wellness aromas aims to support mental health and improve overall mood

If lockdown brought us anything, it was an upgrade to our beauty and skincare routine. When it comes to applying serums, moisturisers and makeup, less is now more.

According to findings made by CallCare, women in the UK spend on average £180-£350 a year on skin care products. This includes moisturisers, toners, serums, SPF and anti-ageing products, but with cosmetics now being made to include a bit of everything, we might find we’re saving money. 

Over the last couple of years we have learnt to embrace more of a natural and minimal look, because who needs a full face on when you’ve only got one zoom meeting for the day?! 

A desire to declutter and detoxify our homes when we were trapped in them could be a reflection on the removal of unnecessary makeup. Now we only have room for essentials in our makeup bag that offer skin care benefits as well as mood-boosting effects.

What makes these products the ultimate cosmetic, skincare and wellness package?

Brands are teaching us that beauty starts from within, and loving your skin in 2022 can be helped with skin-tinting serums packed with hyaluronic acid, vitamins, SPF and calming scents like chamomile, that will leave your skin hydrated and glowing. 

Since the pandemic, the desire to leave the house with glowing skin and maybe a multitasking coloured blush has increased. These products truly scream ‘less is more’, and this in return makes us feel great about ourselves and how we’re helping our skin for our older selves. 

So, the beauty industry really is paying extra attention to supporting our mental health. The happy thoughts we feel will allow us to radiate an inner glow, which goes to show beauty really does start from within. 

Where can I find these products? 

A lot of us are seeing these makeup items everywhere, but without even realising it! From trending TikTok products like Charlotte Tilbury’s magic Flawless Filter that illuminates, to Nars’ Pure Radiant Tinted Moisturiser that’s packed with Vitamin C and SPF. 

Ren Glow Daily Vitamin C Gel Serum, found at Holland and Barrett is helping us to achieve a 2-minute beauty routine in the morning. 

Who’s been using them?

“I do a lot of zoom calls. For me, an illuminating primer, packed with skin-loving Hyaluronic acid, is the perfect product for that “barely-there” but still fresh-faced and flawless finish that leaves me ready to face the day, the camera and my clients with confidence!”

Cat Daniel, Editor-in-Chief, Copycat.London

Bees Brilliance is also focusing on a multitasking product that can be used as a setting spray, or as simply a moisturiser that helps to hydrate and refine the appearance of pores (who needs foundation?!), leaving your complexion looking naturally dewy. 

It has a blend of such beautiful ingredients, allowing the aromas to feel like you’re in a pure spa moment.

What might we see next?

“Look at a mobile phone twenty years ago, and look at where we are today,” says Diane, “research advances year on year and in the future we’ll look at the health benefit to our skin rather than the instant fix impact of a cosmetic.”